Using color to influence people
Saturday, October 29th, 2011Over the years I’ve learned some interesting things about tricks restaurants use on their customers. A long time ago I read some literature about how different colors effect different moods. For example, red, yellow and orange are “high energy” colors and are often used in fast food restaurants because the restaurants know that those colors will encourage the customers to eat quickly and leave (making room for more customers) and the “high end” restaurants will often use “calming” colors such as blues and greens to encourage their customers to linger longer (perhaps order more alcohol which is their big money maker) and order dessert, relaxing and enjoying their meal and the company they are keeping.
I was just reading an article on the Time.com website about “what makes you eat more food” and was surprised to read that one of the things that makes you eat more food in restaurants is that most restaurants turn their thermometers to cooler temperatures. When the body is cold, a natural reaction to warm up is to eat more food. So the restaurants are trying to get you to eat more food by making their customers cold!